Leader in Luxury Bridal Retail Catering to Every Bride’s Vision

Business Description
Project Aisle is a leading provider of premium bridal and formalwear solutions, serving a diverse mix of qualified clients across local and non-local markets, generating $2.9M in revenue and $1.2M in adjusted EBITDA as of TTM October 2025. Serving their regional market for nearly a decade, the Company is an established industry leader illustrated by their service standards, superior conversion rates, and consistent year-over-year revenue growth. The Company’s offerings include designer bridal gowns, formalwear, accessories, and in-house alterations and customization services. With expanding non-local demand across bridal specialty categories and favorable luxury bridalwear trends, the Company is poised for continued growth and broader market penetration through 2025 and beyond.

Strong Consumer Sector:
The wedding industry has proven resilient to economic cycles, industry average dress spend rose from $1,600 in 2019 to $2,000 in 2024, outpacing inflation. The growing “second look” trend of two dresses per event increases customer spending and supports increasing demand.

Exclusive Designer Relationships:
As a Premium Partner to several iconic luxury bridal houses, the Company receives early-release collections on an exclusive basis, enabling brides to access next-season styles months before they appear in the broader market. This meaningfully enhances customer acquisition and solidifies the Company’s positioning.

Impeccable Brand Reputation:
Customers travel from out-of-state and international markets, drawn by strong name ID, which enables the Company to sustain efficient customer acquisition with a cost per appointment (CPA) that is 75% below the industry average demonstrating the power of the Company’s reputation.

Above-Average Margin Profile:
The Company has a gross margin of 72.8% versus the industry average of 55%, while adjusted EBITDA margins have remained above the 12-18% average typically produced by peers. These strong margins, coupled with 33% YOY revenue growth, allows the business to deliver consistent cash generation.

Differentiated Customer Experience:
The Company provides in-depth, pre-appointment collaboration, personal stylist curation, in-house alterations and seamstress work in their custom store front. This results in a premium luxury experience for their client base.

Jim Graf | (414) 704-7463
jgraf@wpbizbrokers.com

The information contained herein is believed to be correct, but should be independently verified. No warranty or representation is made with regard to such information. All prices are subject to change without notice and property is subject to prior lease, sale or withdrawal from the market without notice.